Last week, I Want Marketing ran a short series on Five Simple Ways To Love Your Website. Each day, we posted one tip that business owners could use to refresh, rejuvenate, and renew an existing website that might feel a little behind on the times.
For your convenience (and in case you missed it!), we’ve put it all under one roof for you to bookmark or share.
First Way: Give It A Makeover!
Maybe your website has been looking a little stale.
Maybe it doesn’t feel like it’s as pretty as other websites.
Just like you, sometimes it just needs something new to liven it up again.
When it comes to giving your website a makeover, don’t overthink it. A whole new design might be more than you’re willing to take on to your workload or your wallet. However, you can still achieve a simple makeover with just a few small changes, such as replacing some images, checking for outdated information or broken links, or adding new content.
Or, if you DO want a total makeover for your website, contact us! We can provide a fresh, new design with updated content and images at an affordable price AND without the endless fees other providers demand.
Second Way: Keep In Contact!
Wouldn’t it be great to be available to your customers 24/7… without literally being available 24/7?
Including a contact form on your website can make that a reality. They’re an easy way for more customers to get in touch with you without having to call or stop by your storefront. When a customer submits a form, their information (such as their name, contact info, and reason for contacting you) is sent to your email address of choice.
This means that 1) you don’t have to provide your direct email address to others if you don’t want to, 2) you can still be reached by customers who may work odd hours or who can’t call during work hours, and 3) you can research their request and contact them back at your convenience, leading to better customer service.
P.S. Websites from I Want Marketing come with contact forms built-in. If you’re looking to redo your site, all we need to set up your contact form is the email address you’d like the finished submissions sent to. That’s it! We’ll take care of the rest.
Third Way: Get Personal… and freshen up your copy!
It might sound counterintuitive, but customers aren’t reading your website just to learn more about you. They want to know how you can solve their problems – and, yes, learning more about you as a company is a bonus. That’s why your copy – the written words on your website – might need an update.
Of course, this doesn’t mean you should completely avoid talking about yourself. You should still make yourself stand out from your competitors by highlighting your unique strengths. Instead, consider what answers your reader might be looking for. It’s a delicate balance between the two, but if you find that your content uses a lot of “we” statements, it’s probably time to freshen up your text.
When I Want Marketing writes out a website for a client, this concept is kept in mind. It creates more effective and engaging copy that appeals to your potential customer because they can more easily relate to what they’re reading. By hiring us for your new website, you don’t have to try to figure out that delicate balance on your own – we already have lots of practice.
Fourth Way: Consider First Impressions!
If you already have a website, chances are you have already had it for awhile. That means you’re accustomed to how it looks and you know where to find information. But have you put yourself in the shoes of a potential customer viewing your site for the first time?
Take another look at your website through their eyes. What stands out? What is clearly marked? Consider how someone would navigate through your site if they were looking for something specific. What do you like and, on the other hand, what would you change? Check for anything unnecessary that might distract them from areas you would prefer they focus on.
Combined, the I Want Marketing team has decades of experience with website design and content writing. Plus, we purposely chose templates that are timeless, easy on the eyes, and a breeze to navigate. First time visitors can find what they’re looking for right away and you can trust you’re getting all your points across.
Fifth Way: Get Google To Love It Too!
So, let’s say you do already have a website. Would you consider it your personal placeholder on the Internet… or does your website work for you? High-quality SEO and a high placement in search engine results can turn your humble website into a marketing machine by bringing in more traffic and leads.
Basically, SEO (Search Engine Optimization) is what gets your site noticed when people search for keywords related to you on the Internet. For example, if you need a local plumber and you search “plumber monroe mi,” you’ll get a list of plumbers in Monroe based on those keywords. Makes sense, right?
Good SEO brings you higher up in search results, immediately appearing to your potential customers to get their attention right away. Bad SEO buries you in the other results: your competition.
The problem is that people who may have written their own sites may not have the best SEO they can have. The site may look like it says everything it needs to, yet it still doesn’t appear in search results. The answer lies in those keywords – and all the other little components involved in effective SEO.
If you find a distinct lack of SEO and defined keywords on your site, you may need to do some homework in order to improve it yourself – but you’d be surprised how much some tweaking of your existing site can improve your ranking.
Or… you can hire I Want Marketing to do the hard part for you. Our copywriter has decades of experience with SEO and we’ll take care of the hassle, including keyword research, writing effective copy, and all the small details that can boost your business’ rank among your competitors.