Why Does Web Design Matter?

Businesses today need more than just a website. They need something that functions properly on smart devices as well as desktop computers. Many times, however, a company’s website has not kept up with the times. For these individuals, it’s rather difficult for them to update their sites. They either believe that it’s too expensive, too difficult to do on their own or simply too time-consuming. But how a company displays themselves on the web impacts customer impressions. So, it should be a positive one.

It’s true that not all companies today need all the bells and whistles of web design (why pay for what you don’t need after all?). However, they should have the basics of an professional web site that appears modern. We often equate how a company site looks with going on a blind date. Most people who go on a blind date want to put their best foot forward, right? They want to look proper and they want to sound appealing. This is where design firms, such as I Want Marketing, can help.

It is possible to create a contemporary website without spending a fortune or getting roped into endless expensive monthly contracts. With flat fee website design businesses can have a site  without all the fuss because everything – from design, to the words, to social media – is set up and handled for them. For companies who want to look impressive (without investing hours upon hours of work), this provides a handy solution. So, if you have such a website and you’re not sure where to turn I Want Marketing provides a good place to start.

Navigating Social Media

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Most businesses have heard of social media networks such as Facebook and Twitter. Many of these locations use these networks to their advantage by keeping in touch with their current customers and potential clients. What’s so wonderful about social media is that it doesn’t have to require a lot of marketing research or hard work to have the capacity to be effective. However, it does involve a certain finesse and authentic nature.

Successful social media posts offer something to the reader. It might be a free giveaway, information about a special event or just some heartwarming or motivational graphics. For most small to mid-sized businesses, finding the time to organize a social media campaign is difficult at best. They require help, but they aren’t sure where to turn so they never bother looking into it…and that’s a shame.

In addition to helping clients set up websites by providing the design and the SEO content, I Want Marketing.com also signs businesses up for two social media networks at no charge. We’ll walk you through the set-up and operation so you see how it works. Still, for those clients who want extra help with posting to these sites, or additional instruction, it’s available for additional fee.

 

Web Copy Writing

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Although web design is important, the words that are put on the page are equally as powerful. One of the most difficult things for businesses to do is trying to put the focus on the client rather than themselves when explaining who they are. A great way to achieve web copy writing that’s aimed at clients is making sure that you avoid using the word ‘we’ in your text.

Here’s an example using I Want Marketing’s business model. One sentence could be, “We handle your quality web design so you don’t have to.” However, the focus is pointed at us instead of the person reading it.  (‘We handle…’). Now, something such as “You can have a quality web design without doing the work” is saying the same thing, but it’s focused entirely on the reader and their wants and needs. See the difference? This kind of web content still explains what we do, but it puts the focus all on the reader, rather than just talking about ourselves.

When it comes to business marketing services, especially web marketing, quite often the people reading your information wants to know what you can do for them. By focusing on them, rather than yourself, you can achieve that. However, it’s not as simple as it sounds. In fact, some of the most difficult copy ever written is when you’re trying to describe yourself to someone else. Thankfully, in addition to web design and hosting, copy writing is also included in every I Want Marketing site. So rather than having to write the copy yourself or find someone else to do it, you have an all-in-one shop that takes care of your new website from start to finish.